ATTJOUREN IS A SERVICE PROVIDED BY STOCKHOLM’S STADSMISSIONEN,
A NON-PROFIT ORGANIZATION THAT WORKS HARD TO MAKE.
Make an your bread
The creative team from Nvidia, the worldwiede leader in visual computing and inventor of the GPU, commissioned us once again to help them explain a new product, the Grid vGPU. The challenge this time was to create an explanation video that showed all the main features in about 60 seconds and could also work at conferences without a voice over, as well as online. To transmit the message in any situation we developed a system of labels and on-screen text transitions, that communicate everything without missing any part of the message. The video was displayed after the launch during the VMWorld Conference at the Moscone Center in San Francisco.
Running the campaign with the timeline approach got a little more interesting when dealing with GPS-data that may or may not be accurate; how do you interpolate coordinates?
We created a virtual timeline to which all events (GPS-coordinates, tweets, services provided and donations) were mapped. These anchors were all timestamped and saved in a big (!) database. So when, for example, Nattjouren tweeted from their custom iPad-application, this was saved in the cloud and scheduled for being published to Twitter and to the campaign site just after thirty minutes.
The whole public experience (both the campaign site and the digital billboards) was, in other words, running a thirty-minute-delayed version of reality. To amp up the visual look and feel, the experience changed mood based on time and weather.